Experienced in creating successful advertising campaigns that drive enrollment/sales, improve brand awareness, foster deeper audience engagement, and drive revenue for a breadth of higher education institutions and companies.
Currently the Director of Marketing at:
20+ years of design, marketing communications, and branding experience
Inspires & leads award-winning creative teams to innovative & effective solutions
Builds comprehensive marketing communication strategies across a wide spectrum of digital & traditional communication channels
Produces results through successful business strategies, tracking and analyzing performance, and identifying new opportunities
Worked with the talented Creative Services team with design by Doug Garcia. Writing, editorial, and creative direction provided by my College of Business Marketing Communication team.
Creative direction of video to promote classroom capture used as part of Online Professional MBA. Video editing done in-house by Griffin Moores, Web Content Coordinator.
Launched campaign for Online Professional MBA including landing page, email to Poets and Quants mailing list, and New Year resolution radio ad.
Drupal-based website for CU-Boulder (2012-2014). I created the creative brief, directed the design team, presented design concepts to campus leadership, and art directed the project from conception to launch in 2012.
CU-Boulder ad for print publications
Instrumental in the development, roll out and implementation of the Be Boulder messaging platform and campaign. The Be Boulder campaign was tremendously successful with over 70 million impressions to prospective students resulting in over 31,000 qualified engagements and 6,687 conversions or applicants through the campaign; Outstanding cost per lead of $15.
College of Engineering & Applied Science website (2011-2016)
Directed and managed all web design and production of college and school, departmental, and unit websites developed by Web Communications consisting of over 100 web projects each year